Recently, Dutch premium built-in kitchen appliance brand ATAG opened its brand-new ATAG Live Experience Center in Amsterdam. ATAG Live offers a next-level culinary experience for both consumers and professionals. Featuring the full range of ATAG cooking solutions, the center also hosts live cooking demonstrations, workshops, and wine tastings, offering visitors a truly immersive experience.

MIES PR and ATAG worked closely together to organize an impressive opening event, where ATAG Live was officially introduced to ATAG’s key partners as well as numerous national and international trade and consumer media outlets. Hundreds of guests enjoyed the Experience Center late into the night, witnessing the unveiling of the latest artwork by top designer Sabine Marcelis, alongside sets by DJs and culinary delights from Michelin-starred chefs.

With ATAG Live, the brand reinforces its essence: Dutch design, innovation, craftsmanship, and high-end performance. At MIES PR, our passion for interior design and focus on craftsmanship and quality align seamlessly with ATAG’s vision. A fantastic collaboration that leaves us wanting more!