A press tour that brings together personal connection, experience, and inspiration.

Little Greene will launch a beautiful new wallpaper collection, In the Garden, in early 2026. To mark this occasion, we travelled through the Netherlands and Belgium together with the British brand at the end of November for an inspiring two-day press tour, visiting the editorial teams of leading interior, design, and lifestyle magazines.

The collection is the sixth collaboration between Little Greene and the National Trust, and its eight wallpaper designs pay tribute to iconic English gardens. From lush old magnolias to vibrant murals inspired by the renowned gardens of Sissinghurst Castle. Each design tells a story of heritage, nature, and the care with which the National Trust preserves these special places.

Ruth Mottershead, Creative Director at Little Greene, personally presented the beautiful designs and the stories behind them to editors. And it is precisely this personal contact — the real conversation with editors — that makes this approach so valuable. The press tour also offered editors a unique opportunity not just to see the collection, but truly experience it: feeling the texture of the prints, the depth of the colours, and the narratives embedded in each design.

For MIESPR, this tour was a perfect reflection of our signature approach: connecting brands with the right editors, investing in long-term relationships, and coordinating all necessary elements to make each encounter as impactful as possible. From planning, coordinating, and facilitating every meeting to preparing and distributing press materials, we ensure that brands like Little Greene are seen and heard in an authentic and relevant way.

Would you like to strengthen the positioning of your interior or design brand, increase visibility, and build a lasting connection with your target audience? Let us know, we’d be happy to explore the possibilities with you.