Sometimes impact comes from unexpected subjects. Take toilets. Or rather: the shower toilet.

Recently, Michelle, founder and owner of our interior PR agency MIES PR, was interviewed by Algemeen Dagblad about the latest toilet trends. Drawing on her expertise in interiors, design and sanitary solutions, and her many years of working with brands in this field. The result was an in-depth article published in ten major regional newspapers affiliated with AD.

The topic “The rise of the shower toilet” did not go unnoticed. After publication, the theme was picked up by the radio news at Qmusic and Radio 538, where the trend was further discussed on air. From newspaper page to radio show: visibility with serious reach.

The strength of this coverage lies in the combination of trend analysis and substantive expertise. It was fantastic to see that we were also able to give our client Geberit Netherlands, the market leader in sanitary products, a prominent platform. After all, that’s what we do it for.

And to make it concrete (we like that at MIES too): this single interview has already generated more than €90,000 in media value. We’re happy, the client is happy.