Colour Crush. An inspiring press trip with Little Greene
British paint and wallpaper brand Little Greene is renowned for the quality of its paint and its beautiful colour palette. To mark the launch of no fewer than 26 new colours and accompanying new colour cards, Little Greene and MIES PR organised a three-day press trip to the company’s various locations in England and Wales as part of a wider PR campaign.
A carefully curated group of editors-in-chief and editors from leading interiors, design and lifestyle magazines received a preview of the new colours, accompanied by a personal presentation from Ruth Mottershead – Creative Director and co-owner of the family business – on developments in colour, as well as an exclusive behind-the-scenes look at the British brand.
During visits to the paint factory in Wales, the wallpaper factory and the modern head office and distribution centre in Manchester, the journalists were introduced to Little Greene’s craftsmanship, people, family-business philosophy and the stories behind the brand. The programme also provided opportunities to build personal connections with the Little Greene team and among the guests themselves, during several dinners and a creative workshop featuring the new colours.
For this press launch, MIES PR was responsible for selecting the right media, inviting our contacts, hosting the trip and managing all press communications. By combining product news with an immersive brand experience, extensive storytelling and personal encounters, we created a programme that was both inspiring and informative. The wider launch is supported by a multi-layered PR strategy, with the press being introduced to the new colours through a series of different touchpoints.
The press trip brought Little Greene’s vision and values tangibly to life, strengthened relationships with key editors and created a solid foundation for editorial coverage surrounding the launch. This is exactly what we believe in at MIES PR: creating meaningful encounters that increase brands’ visibility and forge lasting connections with the right media.