On Thursday morning, April 16, De Roode Loper hosted an inspiring session at their store in Amsterdam, for interior professionals. Stylists and other creatives were invited to get acquainted with the family business, its way of working, and the versatile possibilities of stair runners within interior projects.

During the morning, owner Robert guided attendees through the story behind De Roode Loper: from craftsmanship and bespoke solutions to the role a stair runner can play as a connecting element within an interior.

He spoke about the collections they offer, with special attention to the Tó Collection: their own collection of handwoven stair runners, inspired by the rich graphic patterns of traditional kelim rugs and translated into a contemporary application. He also introduced guests to the possibilities of bespoke work, their working methods, and how they collaborate with interior professionals—because it is precisely through these collaborations that the most beautiful projects come to life.

At MIES PR, we contributed to the concept and setup, handled the invitation, and captured the morning in both photography and video, which we use across the social channels of De Roode Loper and MIES PR.

Would you like to strengthen the positioning of your interior or design brand and connect with the right audience in a relevant way? Get in touch - we’d be happy to think along with you.